The Entertainment Software Association (ESA) has launched the Accessible Games Initiative today, introducing a new labeling system to help players identify video games with accessibility features.
Announced during the Game Developers Conference, this project emerged from collaboration between Electronic Arts, Google, Microsoft, Nintendo, Sony, and Ubisoft. Additional participants including Amazon, Riot Games, Square Enix, and WB Games have since joined the initiative, which the ESA will oversee.

Participating publishers will now label their games using these standardized tags, displayed prominently on digital storefronts and product pages. These indicators highlight various accessibility options such as:
- Adjustable text size and clarity
- Enhanced subtitle options
- Menu narration
- Control customization
- Flexible saving systems
Auditory Accessibility Features
The initiative includes several sound-related options:
- Multiple Volume Controls: Separate sliders for music, dialogue, effects and other audio elements
- Audio Channel Options: Switch between mono, stereo or surround sound
- Menu Narration: Screen reader support for navigation
- Speech Conversion: Real-time chat transcription between voice and text
Gameplay Accommodations
Players can look for these gameplay adjustments:
- Flexible Difficulty: Multiple challenge levels with clear descriptions
- Unrestricted Saving: Manual saving at almost any point in gameplay
Input Customization
The system recognizes various control schemes:
- Control Remapping: From basic button swapping to complete input reassignment
- Alternative Playstyles: Options for keyboard-only, mouse-only, or touch-only play
- Accessible Design: Elimination of mandatory button holds or rapid inputs
Visual Customization
Visual accessibility tags include:
- Text Customization: Adjustable text size and contrast
- Clear Subtitles: Large, customizable captions for dialogue
- Non-Color Indicators: Alternative visual cues beyond color coding
- Comfort Settings: Reduction of motion effects that may cause discomfort
"Millions of players with disabilities often encounter barriers to enjoying video games," explained ESA President Stanley Pierre-Louis. "This industry-wide initiative demonstrates our commitment to making gaming more inclusive."
The rollout will occur gradually across different publishers and platforms, initially available only in English. The ESA notes the tag system remains voluntary, with potential additions and refinements to the categories expected over time.