LEGO CEO Niels Christiansen has recently shared insights into the company's strategic direction, emphasizing a significant expansion into the digital realm through the development of video games. This ambitious plan involves crafting new titles both independently and in collaboration with other developers.
"We are confident that, as long as we operate under the LEGO brand, we aim to create experiences for children of all ages across both digital and physical platforms. Developing games internally is something we are actively pursuing." - Niels Christiansen
This shift towards in-house game development does not mean LEGO will abandon its successful partnerships with third-party developers. For example, just last month, journalist Jason Schreier revealed that TT Games, renowned for its LEGO-themed titles, is currently developing a new LEGO game, potentially linked to a Warner Bros. franchise.
Image: steamcommunity.com
Currently, LEGO's most notable gaming endeavor is its ongoing partnership with Epic Games. The introduction of a LEGO-themed mode in Fortnite last year was a resounding success, quickly becoming one of the game's most popular features.
LEGO has also been a mainstay in the gaming world through its long-standing collaboration with TT Games, which has produced beloved adventure game series over the past two decades. Although new releases from TT Games have been sparse recently, there are whispers of a new LEGO Harry Potter game on the horizon, buoyed by the commercial triumph of LEGO Star Wars: The Skywalker Saga.
Further demonstrating LEGO's adaptability in the gaming industry, the company teamed up with 2K Games to launch LEGO 2K Drive, a racing game released last year that has added another dimension to the LEGO gaming experience.
