Ubisoft has announced that Assassin’s Creed Shadows has surpassed 3 million players just seven days after its launch on May 20. This impressive milestone comes after the game hit 2 million players by its second day, outperforming the launches of both Origins and Odyssey. Ubisoft's latest release is seeing significant success, with the company reporting over 40 million hours played so far.
The game achieved the second highest day one sales revenue in the Assassin's Creed franchise, only trailing behind Valhalla, and marked the biggest Ubisoft launch day ever on the PlayStation Store. Ubisoft compared Shadows' performance to Origins and Odyssey, rather than the exceptional launch of Valhalla in 2020, which benefited from unique circumstances.
The stakes are high for Assassin’s Creed Shadows following several delays and the underwhelming sales of Star Wars Outlaws last year. Ubisoft has faced numerous challenges, including high-profile flops, layoffs, studio closures, and game cancellations leading up to Shadows' release. Amid these struggles, the Guillemot family, Ubisoft's founders, reportedly considered talks with Tencent and other investors about a buyout to safeguard the company's intellectual property.
The gaming community is closely monitoring Shadows' performance, particularly its Steam concurrent player numbers. Over the weekend, Shadows became the most-played Assassin's Creed game on Steam, reaching a peak of 64,825 concurrent players. This is notable as it's the first game in the series to launch on Steam since 2018's Odyssey. For comparison, Dragon Age: The Veilguard peaked at 89,418 players on the platform.
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While Shadows has garnered significant player engagement, it's difficult to gauge whether it meets Ubisoft's expectations without specific revenue or sales figures. Ultimately, the financial performance of Assassin’s Creed Shadows will be crucial not only for the game but for Ubisoft's future. We'll likely get a clearer picture when Ubisoft releases its next financial report in the coming months.
For those exploring the world of feudal Japan in Assassin's Creed Shadows, be sure to check out our comprehensive Assassin's Creed Shadows guide, including our Assassin's Creed Shadows walkthrough, our detailed Assassin's Creed Shadows Interactive Map, and our guide to all the crucial things Assassin’s Creed Shadows doesn’t tell you.
