Borderlands 4 pre-orders confirm a $70 standard edition price, debunking earlier rumors of an $80 cost. Discover the pricing details controversy and explore the game's different launch editions.
Confirmed Price: $70 Instead of $80
Borderlands 4 Pre-Orders Now Available!
Gearbox Software has officially revealed Borderlands 4's pricing as pre-orders launched globally. The Borderlands Twitter (X) account announced on June 16th that players can now secure their copies across all platforms.
The announcement confirmed three pricing tiers: $70 for Standard Edition, $100 for Deluxe Edition, and $130 for Super Deluxe Edition, putting an end to speculation about potential $80 pricing.
The pricing controversy began weeks earlier when Gearbox CEO Randy Pitchford gave ambiguous responses about the game's cost. On May 14th, he tweeted that "real fans" would adapt to hypothetical $80 pricing, sparking backlash across the community.
Following sustained criticism, Pitchford claimed ignorance about the actual pricing on May 29th, issuing an apology tweet attempting to clarify his previous statements.
"I sincerely regret any misunderstanding," Pitchford wrote. "My genuine intention is ensuring fair value for players. I always strive for customers to feel they're getting more than what they paid for."
Despite these clarifications, many fans remained skeptical due to the initial "real fans" remark. The official pre-order announcement finally eased concerns by confirming standard AAA pricing.
Available Editions Breakdown
Borderlands 4 launches with Standard, Deluxe ($100) and Super Deluxe ($130) editions. Early adopters receive the Gilded Glory Pack featuring exclusive cosmetics:
- Vault Hunter Skin
- Weapon Skin
- ECHO-4 Drone Skin
The Deluxe Edition includes the Bounty Pack with expanded gameplay:
- Firehawk's Fury Weapon Skin
- Four new regions with unique missions and bosses
- Four Vault Cards with special challenges
- New gear and cosmetics
- Four vehicles with custom skins
The premium Super Deluxe Edition adds two substantial content packs:
- Ornate Order Pack:
- Four Vault Hunter cosmetic sets
- Vault Hunter Pack:
- Two new playable characters
- Two story expansions
- New map regions
- Additional gear and cosmetics
GameStop offers a $150 Collector's Bundle featuring:
- 20cm ECHO-4 statue
- Kairos map
- SHiFT code for 5 Golden Keys
- Vault Symbol necklace
- Lithograph art prints
Note: This bundle doesn't include the base game.
While some speculate pricing adjustments occurred due to backlash, publisher 2K Games maintains their pricing strategy remains consistent, evidenced by Mafia: The Old Country's upcoming $50 launch.
Borderlands 4 launches September 12, 2025 for PlayStation 5, Xbox Series X|S, Nintendo Switch 2, and PC. Stay updated with our latest coverage!
