Microsoft's Xbox Strategy: A PC-First Approach to Handheld Gaming
Microsoft is aiming to blend the best of Xbox and Windows for PCs and handheld devices, according to Jason Ronald, Microsoft's VP of "Next Generation." This strategy, revealed at CES 2025, prioritizes a strong PC foundation before expanding to handheld gaming.
Ronald emphasized bringing Xbox innovations to the PC and handheld markets. While details are scarce, he confirmed Microsoft's focus on enhancing the Windows experience for gaming, particularly improving controller support and device compatibility beyond keyboards and mice. The goal is to center the experience around the player and their game library, not the traditional Windows desktop.
Acknowledging the dominance of the Nintendo Switch and Steam Deck, Ronald highlighted the challenges of optimizing Windows for handheld gaming. However, he expressed confidence in Microsoft's ability to deliver a premium gaming experience leveraging the Xbox operating system's Windows foundation. Further announcements are expected later in the year.
A Competitive Handheld Landscape
While Microsoft refines its strategy, other companies are making significant moves in the handheld market. Lenovo's Legion GO S, powered by SteamOS, marks a notable entry, potentially expanding SteamOS's reach beyond the Steam Deck. Furthermore, leaked images of a Nintendo Switch 2 replica suggest Nintendo's imminent official announcement. This competitive landscape underscores the need for Microsoft to accelerate its development efforts.
