It's been a while since we last discussed Ubisoft, and with the upcoming release of Assassin's Creed Shadows next Thursday, the stakes couldn't be higher. The success of this game could very well shape the future trajectory of the entire corporation.
Today, Ubisoft's official channel released a new video dedicated to the game. You might expect this to be the launch trailer, but it's labeled as a TV commercial, which raises some questions. The video itself isn't the issue—it's smooth, cinematic, and visually impressive. The concern lies in Ubisoft's apparent strategy to push the game through traditional media. While there's nothing inherently wrong with this approach, the decision to upload a TV ad to their YouTube channel might seem a bit perplexing. This choice doesn't exactly instill confidence in the release, though it could be seen as nitpicking.
However, let's set speculation aside. The video effectively highlights the distinct gameplay and fighting styles of the two main protagonists. The depiction of Japan is stunning, but it's important to remember that you can't judge an entire game based on a one-minute cinematic. We'll have to wait until the release to get the full picture.
