Microsoft and Activision Blizzard: A New Strategy for Mobile Gaming Domination
Microsoft's acquisition of Activision Blizzard has spurred a new initiative focused on developing smaller-scale, AA games based on established franchises. This strategic shift aims to bolster Microsoft's mobile gaming presence and tackle the rising costs of AAA game development.
Leveraging King's Mobile Expertise
A newly formed Blizzard team, largely composed of King employees, is spearheading this effort. King's proven success with mobile titles like Candy Crush positions them ideally to adapt popular Blizzard IPs for mobile platforms. This approach builds upon King's past experience with mobile adaptations of existing franchises, such as the now-discontinued Crash Bandicoot: On the Run! and the still-in-development Call of Duty mobile game (though developed by a separate team).
Microsoft's Mobile Ambitions
Microsoft Gaming CEO Phil Spencer has publicly emphasized the importance of mobile gaming in Xbox's future. The Activision Blizzard acquisition, he stated, was driven largely by the desire to gain a stronger foothold in the mobile market, a capability Microsoft previously lacked. This strategy extends beyond individual game releases, encompassing the development of a competing mobile app store to challenge Apple and Google. While details are scarce, Spencer hinted at a relatively near-term launch, suggesting it won't be years in the making.
A New Approach to Game Development
The creation of this new team reflects Microsoft's response to the escalating costs of AAA game development. By focusing on smaller, more agile teams, the company aims to experiment with alternative development models and potentially reach a wider audience through mobile platforms.
Speculation and Potential Projects
The exact nature of the new team's projects remains undisclosed, sparking much fan speculation. Possible candidates include mobile adaptations of popular franchises like World of Warcraft (similar to League of Legends: Wild Rift) or a mobile Overwatch experience comparable to Apex Legends Mobile or the existing Call of Duty: Mobile. This strategic move signals a significant shift in Microsoft's gaming strategy, prioritizing mobile gaming and exploring more cost-effective development approaches.
