If you're a millennial—or even older—you likely have fond memories of Mattel's iconic toys, from tabletop games to action figures. Now, Mattel is bringing that nostalgia to your mobile device with their latest game, Mattel Match: Toybox Unlocked. This match-three puzzle game promises to immerse you in a toybox adventure, featuring beloved brands like Barbie, Hot Wheels, Uno, and Masters of the Universe.
While some might have hoped for an action-packed adventure, Toybox Unlocked offers a different kind of thrill. As you progress through the game, you'll unlock new items that are sure to evoke waves of nostalgia. And we all know how powerful nostalgia can be in captivating players.
Developed in collaboration with Uken, Mattel Match: Toybox Unlocked is set to launch softly in the Philippines and Canada, with plans for a wider release throughout 2025 and a full rollout by the end of the year. While Mattel's brands may seem quaint compared to today's heavyweights, icons like Barbie continue to hold strong appeal.
However, the puzzle genre is fiercely competitive. A quick glance at our list of the top 25 best puzzle games on iOS and Android reveals the high bar set by other amazing releases. Mattel will need to leverage the nostalgia of their brands effectively to stand out in this crowded market.
