The final hours of Prime Day are here, and Amazon's deal on the best-selling OLED TV won't last much longer—this sale ends at midnight. Right now, you can get the 65" LG Evo C4 4K OLED TV for just $1,196.99 or upgrade to the spacious 77" model for $1,796.99, both with complimentary delivery. For three consecutive years, LG's Evo OLED has been our top choice for PlayStation gaming, delivering exceptional picture clarity, ultra-responsive gameplay, and smooth motion handling. While the C4 represents last year's lineup, it remains our preferred pick over the 2025 C5 model, which commands a $500-$1,000 premium without substantial upgrades to warrant the cost.
Update: Amazon Prime membership is required to access these direct prices, but multiple trusted third-party sellers are offering identical deals—a great alternative for non-members.
LG OLED TV Prime Day Specials
65" LG C4 4K OLED Smart TV
Was $2,499.99 | Save 52% | Now $1,196.99 at Amazon
77" LG C4 4K OLED Smart TV
Was $3,699.99 | Save 51% | Now $1,796.99 at Amazon
As LG's 2024 mid-tier OLED offering, the C4 outperforms standard LED/LCD TVs with perfect blacks, unmatched contrast, and instantaneous pixel response. Its next-gen Evo panel boosts brightness and color accuracy, rivaling Samsung's QD-OLED technology. LG's refinement through multiple OLED generations makes their televisions particularly reliable.
Gamers will appreciate the C4's 120Hz native (144Hz boosted) refresh rate, four full-spec HDMI 2.1 ports for 4K/120fps gaming, plus VRR and ALLM support. Weighing just 36 pounds thanks to its composite fiber construction, installation is simpler than previous models.
LG C4 (2024) vs. C5 (2025): Key Differences
LG's 2025 C5 introduces marginal improvements—an upgraded Alpha a9 Gen8 processor and slightly enhanced peak brightness—that marginally improve contrast, color reproduction, and bright-room performance. However, these incremental gains don't justify the current price premium. For value-conscious buyers, the C4 delivers nearly identical performance at a significantly lower cost.
Exploring alternatives? Discover our picks for the best 2025 televisions.
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