When it comes to showcasing their latest vehicles, car manufacturers have a variety of promotional strategies at their disposal. From high-profile advertising campaigns to celebrity endorsements, the options are plentiful. However, Hyundai has chosen a unique and engaging approach by partnering once again with the popular mobile game, KartRider Rush+. This collaboration introduces the Insteroid concept car as a new kart within the game, designed by Hyundai Motors Europe Design Center and inspired by the INSTER, an electric SUV from Hyundai.
The Insteroid isn't the only exciting addition to KartRider Rush+. Players can also get their hands on the new Glitched Hyundai Aura and an EV Charging Connector, both sporting the vibrant GOGOGOrange color scheme. To celebrate this collaboration, an in-game event is running until April 28th. By using a Boost Shard at least once during the event, players will be entered into a draw to win 30 Lucky Star Jewels. These jewels can be exchanged for various items through the Starlight Treasure Hunt, adding an extra layer of excitement to the game.
It's worth noting that the Insteroid isn't just a digital kart; it's also a real-world concept car. While it may not be hitting production lines anytime soon, its presence in KartRider Rush+ serves as an innovative promotional tool. In my opinion, the Insteroid's sleek design outshines even the Cybertruck's appearance in Fortnite.
If this collaboration doesn't pique your interest in KartRider Rush+, you might want to explore other new mobile games. Check out our list of the top five new mobile games to try this week and discover what else has been launched in the last seven days.
