In-N-Out Burger, the popular West Coast fast-food chain, has discontinued the use of order number "67" after the wildly viral "6-7" trend flooded its restaurants.
If you've spent any time online recently, you've likely encountered the "6-7" meme repeatedly. It's a simple, repetitive gag—often involving hand gestures and chanting "6-7"—that has captivated a young audience on TikTok.
@epic38603 . #fyp #67 #innout #trending #foryou ♬ original sound - joe_rdan
The bizarre meme has popped up everywhere, but restaurants that call out order numbers have been particularly affected. In-N-Out became a major hotspot for the trend, with crowds erupting in cheers for number 67 and groans for any other number announced.
Videos with millions of TikTok views fueled the meme's spread within the chain, prompting In-N-Out to take action. Online discussions, including a Reddit post nearly two weeks ago, hinted at the removal of order 67, with many users confirming it would no longer be used.
An employee at a Los Angeles location verified to People that order 67 has been fully deleted from their system. The decision appears to address the disruption caused by the meme, with the employee noting that order 69 was also removed preemptively.
@stopsignpros #InNOut ♬ original sound - stopsignpros
While In-N-Out steps away from the trend, other brands are embracing it. Rapper Skrilla announced his track "Doot Doot (6 7)"—which helped launch the meme—is scheduled for inclusion in Grand Theft Auto VI. Wendy's joined in with a Black Friday promotion, offering small Frostys for 67 cents.
The gaming industry has also tapped into the meme. Fortnite fans noticed a nod to "6-7" during the Zero Hour event's transition from Chapter 6 to 7. Separately, Overwatch 2 kicked off its 20th season by introducing a "Soldier: 67" emote for the hero Soldier: 76.
