At Star Wars Celebration 2025, Hasbro unveiled an exciting array of new toys and collectibles that are sure to thrill fans of the galaxy far, far away. The highlight of the reveal included new figures from The Mandalorian series, as well as a much-anticipated Dash Rendar figure. Attendees were treated to a display of these upcoming releases, which showcased the detailed craftsmanship and dedication to the Star Wars universe.
IGN had the opportunity to capture images of Hasbro's impressive Star Wars Celebration display and engage in a conversation with designer Chris Reiff and Hasbro Marketing's Jing Houle. They shared insights into the creative process behind these iconic character designs and discussed future improvements for some of the franchise's biggest heroes. Dive into the slideshow gallery below to see these new toys up close, and continue reading for more details from Reiff and Houle.
Hasbro's Star Wars Celebration 2025 Display Booth
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Fans of Star Wars Jedi: Survivor will be delighted with the new figures introduced in this latest wave of Star Wars toys. Nightsister Merrin now has a new figure, and the game's protagonist, Cal Kestis, is part of a three-pack set that includes Turgle and Skoova Stev. Notably, Cal's figure comes with multiple interchangeable heads, including a fan-favorite handlebar mustache look. Jing Houle explained the reasoning behind this choice to IGN, stating, "Honestly, we just wanted to have fun with it. This is one of my favorite packs that we revealed in the panel. We actually started with the handlebar mustache and the mullet and then added in the clean cut. Then the short beard later. So for us, the primary look is almost the handlebar and it's just so much fun."
Merrin's figure was a natural inclusion alongside Cal, given her significant role in the Fallen Order/Survivor storyline. The challenge lay in capturing her unique Force abilities. Chris Reiff noted, "It's tough to have Cal without Merrin. So we're glad we finally got to Merrin, but doing that Force effect, the green blast coming there, all the great detail of that new costume and the face tattoos with the inkjet. Just some beautiful subtlety going on there. She's a really cool character I know we know fans are invested in and really being able to build out that world."
This year's lineup also features refreshed figures of Han Solo and Chewbacca. Despite the numerous iterations of these characters over the years, Houle insists there's always room for improvement. "I mean, we haven't done them in a long time," Houle explained. "They needed an update, so we gave them fully new tools so they're brand new with the latest articulation so that fans can really celebrate and enjoy... classic characters out again in the latest technology and articulation that we have. And they've made quite a few updates on top of the articulation just in general. We learned a lot from the Wookiees that we've done where they have really long hair."
Houle continued, "And so, despite the long hair, having softer plastics so he can still pivot and move his head in a seamless way, that was really important to us. And we added articulation into Han too, but we didn't give him the thigh break because we didn't want to separate the red bars on his right side of the outside of the thigh. So we thought it was important to keep that clean. So we added articulation to the top of the boot instead."
Everything Revealed at Hasbro's Star Wars Celebration 2025 Panel
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One of the standout figures in this new lineup is The Ronin from the anime anthology series Star Wars: Visions. The Ronin figure, exclusive to the Celebration event, is designed in black-and-white with only his red katana lightsaber adding color. Both Houle and Reiff emphasized the importance of getting the details right for this exclusive release. Houle remarked, "I love that we kept to it. And then taking from learnings from what we know about Japanese culture and stuff, the way the box is built, how premium it looks, the magnets that let it open, how clean it looks, the watercoloring, the accessories that's hidden on the top of the box so you don't just see it. Everything. There was so much attention from packaging to design to engineering."
Reiff added, "And even the Japanese language for this exclusive packaging, we don't do that normally, but for here, because we're here in Japan, we wanted to really embrace all that and do a special package that was just Japanese language for that too."
Lastly, Hasbro unveiled a stunningly detailed Death Trooper helmet for their 1:1 scale Black Series helmet line during their Celebration panel. Reiff described the helmet, saying, "[It's] a great fully new tooled helmet for the Black series Premium roleplay line. It looks like it's straight out of the movie with the weathering, the lighting detail, and you poke a button on the side and you control the chin lights and the spectre sensor lights over on the side. So, just a great addition to our line. And working with Lucasfilm in partnership to work from original files so that we could really nail all the details of this helmet and then add our own stuff to the inside because the real ones never had an inside, but this one does. All our other helmets, it has the full detailed interior."
For more on Star Wars Celebration, find out what we know about the plot of Star Wars: Starfighter and see the biggest news and moments from Celebration.
