Marvel denies AI involvement in "Fantastic Four: First Steps" poster creation, despite fan speculation. The marketing campaign for the film launched this week, featuring a trailer teaser and several social media posters. One poster, however, sparked controversy due to a seemingly four-fingered man.
Further fueling speculation, fans pointed out duplicated faces, inconsistent gaze direction, and oddly proportioned limbs, all potential indicators of AI generation. Despite this, a Disney/Marvel spokesperson confirmed to IGN that AI was not used.
Several theories attempt to explain the four-fingered anomaly. One suggests the finger is hidden behind the flagpole, while another attributes it to simple post-production errors, possibly a flawed Photoshop job. The repeated faces might also be a result of common film techniques like copy-pasting background actors, rather than AI.
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Marvel's lack of direct comment on the issue leaves room for ongoing speculation. Regardless of the explanation, the controversy surrounding the poster will likely lead to increased scrutiny of future promotional materials. Further details on "Fantastic Four: First Steps," including features on Galactus and Doctor Doom, are forthcoming.
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