Home News Candy Crush and Pat McGrath launch new lipstick, glosses, and nail polish.

Candy Crush and Pat McGrath launch new lipstick, glosses, and nail polish.

Author : Logan Update:Apr 25,2025

When discussing top mobile game franchises, few can rival the iconic status of Candy Crush Saga. Its widespread popularity is not just a testament to its engaging gameplay but also to the significant corporate backing it enjoys. This influence is poised to expand even further as Candy Crush Saga ventures into an exciting collaboration with the renowned makeup brand, Pat McGrath.

Surprisingly, this marks the first time Candy Crush has ventured into the cosmetics market. Soon, fans will be able to indulge in a range of Candy Crush-themed beauty products, including lipsticks, glosses, and nail polishes. However, the highlight of this launch is undoubtedly the inclusion of a dazzling surprise.

As part of this new product line, set to hit the shelves on February 27th, three lucky customers will find a $10,000 diamond-encrusted Candy Crush-themed ring in their online orders. This bold marketing strategy not only harks back to traditional branding tactics but also elevates gaming merchandise to new heights, far beyond the days of simple t-shirts.

A picture of bejewelled cosmetic packaging with red and gold stripes**Diamonds are forever** This move away from influencer partnerships to tangible, high-value rewards showcases a refreshing approach to engaging fans and creating buzz around the brand.

For those not captivated by Candy Crush Saga, there's no need to look away. If you're nostalgic for simpler gaming experiences, why not challenge yourself with Jump King? This retro, throwback platformer received a glowing gold-star review from Will Quick, making it a perfect test of your platforming prowess.

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