The Russo brothers' new Netflix film, The Electric State, has generated significant buzz since its release, sparking considerable debate about its use of AI, particularly in voice modulation. Joe Russo, director of Avengers: Infinity War and Avengers: Endgame, defended this use, suggesting it's a readily accessible technique. In an interview with The Times, he stated, "There’s a lot of finger-pointing and hyperbole because people are afraid. They don’t understand. But ultimately you’ll see AI used more significantly." He views AI's current generative state, despite its "hallucinations," as ideally suited for creative endeavors, unlike mission-critical applications.
This perspective contrasts with many artists who see AI as antithetical to creativity. However, some studios, including Netflix, express enthusiasm for AI's potential. In July 2024, Netflix CEO Ted Sarandos stated that audiences are unconcerned about AI's use in film and television, asserting it enhances storytelling. He drew a parallel to the shift from hand-drawn to CG animation, highlighting the improved quality and increased employment opportunities.
However, not all embrace AI wholeheartedly. Last month, Marvel denied using AI for teaser posters for The Fantastic Four: First Steps, despite a four-fingered hand in one image.
The Electric State, directed and produced by the Russo brothers, adapted from Simon Stalenhag's 2018 novel, features a star-studded cast including Millie Bobby Brown, Chris Pratt, Ke Huy Quan, Woody Harrelson, Jason Alexander, Anthony Mackie, Jenny Slate, Giancarlo Esposito, Brian Cox, and Stanley Tucci. IGN's review gave the film a 4/10, criticizing it as a costly disappointment.
The Russo brothers are also set to direct the next two Avengers films for Marvel Studios: Avengers: Doomsday (2026) and Avengers: Secret Wars (2027).
